Mark Perrin, whose organization this year held its second successful Bluewater Borderfest event in Sarnia, is the new executive director of Tourism Sarnia-Lambton, the Lambton County funded agency.
Perrin, who started work in the new role on Tuesday, said he will remain a director of PM Entertainment Group, a non-profit that launched the multi-day event in 2017.
He fills a role being held by Joy Sim-Robbins, who had filled in for Marlene Wood when she went on medical leave two years ago. Wood was hired in 2011. Sim Robbins had previously worked in a similar role in Chatham-Kent.
Perrin said he is looking forward to working with existing staff, particularly as the Tall Ships Festival is on the horizon for 2019.
Mary Jean O’Donnell, who chairs the TSL board of directors, said one of Perrin’s first challenges will be to work with the board on a new strategic plan for TSL.
O’Donnell cited Perrin’s background in sports management as being key to his choice as executive director.
“He’s been instrumental in drawing crowds of 30,000 people to Walton Raceway,” she said.