As the Chamber continues to evolve, leveraging its influence remains one of its key values

Advocacy at every level of government is one of the key opportunities and responsibilities

As we enter another year—and another decade—the Sarnia Lambton Chamber of Commerce is taking the opportunity to not only reflect on the last year, but even more importantly, look down the road as we continue to seek ways to extend and enhance our value equation.

We’ve mentioned this before, but I do believe that reminding those who may occasionally consider their various priorities of how Chamber membership is a category with high leverage from an influence standpoint.

Archimedes, considered by many to be one of the fathers of mathematics, is famous in part for making the statement: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

From the perspective of the impact of the Chamber’s efforts around advocacy—the strategic, ongoing and persistent representation of issues that affect the business community—the impact may not be quite as dramatic, but I can assure you that when representatives at every level of government want to know the impact on the business community their initiatives may have, we are the organization to which they first turn.

It’s why that when the leadership of the Chamber—represented by our board of directors—does a regular evaluation of the effectiveness of our efforts around advocacy initiatives, that we “double down” in that key area.

Whether the focus is at the local municipal level (at Sarnia and the other members of the Lambton County federation), provincially through our membership in the Ontario Chamber of Commerce, and federally through the Canadian Chamber of Commerce, the Sarnia Lambton Chamber of Commerce remains committed to keeping a pulse on the views of our local membership.

We do that through a program of regular outreach, through consultations with members of our board, and to the entire membership through surveys designed to capture not only the views on key issues, even as we track changes in those views over time.

On an annual basis, our advocacy efforts also include representation at both the Ontario Chamber of Commerce meetings (in person or by phone calls set up specifically for that purpose) and the Canadian Chamber of Commerce.

We also continue to keep the lines of communication open to our members through a weekly Chamber newsletter that goes out to nearly 2,000 subscribers.

Even those who may not yet be Chamber members say they find value in that method of communication. If you’d like to have your name added as a subscriber—there is no cost to do so—please email us at [email protected].

Throughout the history of the Chamber—which itself dates back to the 1860s—a group of like-minded business people have made it their mission to make Sarnia-Lambton one of the great places to live, work and raise a family.

In 2020, we’re proud to continue that legacy.

But we’re even more proud to extend the value that today’s Chamber of Commerce brings to a new generation of business people, all of whom remain dedicated to leaving our community better than it was when they arrived.

I would welcome, as always, the opportunity to include you in the work our organization does on a consistent basis.

As others have said before, there’s never a shortage of opportunities to grab hold of and your involvement would be most welcome.

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