Bringing joy to her corner of the world

Christine Yurchuk has her sights set on making customers look forward to what’s coming next

Christine Yurchuk may tell you that her extended path to entrepreneurship may have been at least partially influenced by stories told by her husband, although to be accurate, perhaps not at the beginning.

It was when Bill Yurchuk became manager of the local office of the Canadian Cancer Society (he’s now CEO of Lambton Elderly Outreach) that Christine found herself listening to inspiring stories her husband would bring home about how much good was being done by the agency.

Not long after, Christine herself began thinking about how she might create some stories of her own.

To be sure, she’d already enjoyed a somewhat diverse career, perhaps in part the result of Bill having been a police officer in London at one point, and also being a financial advisor (at a firm where she first met Bill).

Born in Stratford and having also lived in Goderich, Christine came to Sarnia some 35 years ago.

Largely a stay-at-mom to four children, Christine had also, at various points in her career, even had a cleaning business, so she knew something about what self-employment would mean.

What idea she settled on was the Fitting Room, a business geared specifically to help women who’d had a mastectomy. But her base of operations was such that she was looking for an opportunity to expand the venture beyond the space available in the Royal LePage building on Christina St.

In 2016, owners of another local business, Lilith Boutique, then based in Petrolia, decided to sell and approached Christine about the opportunity to take over the business.

Christine was able to make a deal to purchase the business, moving it to downtown Sarnia, which is where her expanded business now operates out of 184 Christina St. North.

“We thought this was a great opportunity to expand the services to those I’d been helping at the Fitting Room,” she says today.

As for the future, Christine continues to believe in a strong future for downtown Sarnia.

And she remains excited about what value—emotional and practical—lies in running Lilith Boutique.

“Most women hate bras, but when they leave her, they don’t hate them so much,” she says, her natural smile getting just a little wider.

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