Can business be sustainable and profitable? Nadine Gudz, Director of Sustainability Strategy at Interface Inc. knows it can and she wants business owners and managers to listen up. On Thursday, March 21 Gudz will be in Sarnia to prove that reducing your business’s environmental footprint can lead to increased engagement and sales.
In 1994, Interface, the world’s largest carpet tile manufacturer, was inspired by sustainability to redefine its purpose. It launched Mission Zero– a journey to zero waste, eliminating emissions and getting off oil. Its promise: “To eliminate any negative impact our company may have on the environment by 2020.” The company takes a lifecycle approach to designing closed loop products that are high performing, carbon neutral, fully recyclable, and made with post consumer carpet. Interface has diverted more than 250 million pounds of carpet from landfills and saved more than $450 million in waste-related efficiencies since it began its climb up “Mount Sustainability.”
“Better products and more legitimate profits are the outcomes of a profound mindset shift to do well by doing good,” Gudz said. “Interface’s visionary founder, Ray Anderson, would often ask audiences what the business case was for depleting the natural systems we and others depend on for life.”
Ms. Gudz will share highlights from Interface’s journey– and provide insight into how any business can profit from similar changes—at the Lambton Inn on March 21st from 6:00 to 8:00 pm. The event is part of the Bluewater Sustainability Initiative’s (BSI) sustainability seminar series and is free and open to the general public.
“We’re very excited to have Nadine speak in Sarnia. Many local businesses are concerned about their environmental impact and are looking for ways to make a difference. We anticipate that the Interface journey will show them that even small changes can positively impact the environmental footprint AND their bottom line,” said Maike Luiken, Managing Director of BSI.
To reserve your seat, please, register online at www.bluewatersustainabilityiniative.ca. For more information about Interface and its Mission Zero, visit www.interfaceflor.ca/ or contact Nadine Gudz directly at 416.575.5704 or firstname.lastname@example.org.
BSI is a community-based organization with a vision for Sarnia-Lambton to become recognized worldwide as a hybrid, green community. Since its establishment in 2006, BSI has educated the public on sustainability, raised the profile of local sustainability efforts and established a benchmark for measuring Sarnia-Lambton’s progress towards sustainability.