Fire Prevention Week organizers hope ‘Hero’ campaign will raise awareness

Sarnia Fire Rescue officials are teaming up with the National Fire Prevention Association

Sarnia Fire Rescue Services are teaming up with the National Fire Protection Association—official sponsor of Fire Prevention Week for more than 90 years—to promote this year’s Fire Prevention Week campaign, “Not Every Hero Wears a Cape. Plan and Practise Your Escape!”

The campaign works to educate everyone about the small but important actions they can take to keep themselves and those around them safe.

In Canada, most fire deaths occur in the home, where people believe they are most safe. Canadian fire departments respond to roughly 25,600 structure fires per year. In 2015, structure fires caused more than 1,400 injuries and almost 200 deaths..

“These numbers show that home fires continue to pose a significant threat to safety,” said Lorraine Carli, NFPA’s vice president of Outreach and Advocacy. “In a typical home fire, you may have as little as one to two minutes to escape safely from the time the smoke alarm sounds. Escape planning and practise can help you make the most of the time you have, giving everyone enough time to get out.”

While Sarnia Fire Rescue Services is focusing on home fires, the messages apply to virtually any location.

“Situational awareness is a skill people need to use wherever they go,” said Mike Otis, public education officer with Sarnia Fire Rescue Services. “No matter where you are, look for available exits. If the alarm system sounds, take it seriously and exit the building immediately.”

Sarnia Fire Rescue Services will be promoting this year’s Fire Prevention Week campaign, “Not Every Hero Wears a Cape. Plan and Practise your Escape!” throughout the community, including teaming up with the Sarnia Sting on Sunday, Oct 6, 2019.

Officials will also be visiting local schools all week.

For more general information about Fire Prevention Week and home escape planning, visit

Get the Lambton Shield Daily Brief in your inbox:

  • This field is for validation purposes and should be left unchanged.