Lambton College’s Lions’ Den encourages new business ideas, deadline to enter next week

Lambton College's entrepreneurial contest The Lions' Den, inspired by CBC’s hit TV show “Dragons’ Den”, will feature selected contestants pitching their new business ideas to a panel of “Lions” (local business and investment people) in front of a live audience hosted by local celebrities John Hollingswoth and Sue Storr at The Lambton INN for feedback and hopefully negotiation and financial backing.

Organizers hope to feature eight pitches, plus up to two additional Lambton College students, throughout the show.

The deadline to enter is Feb. 23.

The goals of The Lions’ Den are to promote the new Sarnia-Lambton Economic Development Strategy, encourage the spirit of entrepreneurism in Sarnia-Lambton, help stimulate new business ideas for Sarnia-Lambton and contribute to the Lambton College student scholarship funds.

Other prizes such as a business account bank package, business mentoring may be awarded.

Similar to the Dragons, the Lions only invest in businesses they deem worthy and similar to the CBC show the Lions may also be critical of a business proposal.

Potentially, a participant could receive financial backing of $25,000 or more. If a Lion chooses to exceed the minimum $5,000 investment or contribute additional advice or in-kind donation, it is their personal prerogative to do so.

After the deadline, the selection committee will choose a number of applications for auditions. Those who are selected will be contacted directly and invited to auditions while the formal line-up will be announced at a later date.

The total cost for the application is the price of the $30 ticket for the event.

More information, tickets and the application package are accessible at or by calling The Lambton College Foundation office at 519-542-7751 ext 2459.

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