Local team supporting MS Society of Canada raises funds with ‘prank it forward’ campaign

Activities were kicked off with sold out event at Huron Oaks, with #flushMS raising just over $15K

Staff at LEADWAVE Technologies in Sarnia were one the recipients of a “prank it forward” fundraising initiative in support of the MS Society of Canada.

A team of enthusiastic riders from the area—Team Cowbell—hosted an inaugural #flushMS fundraising event in Sarnia-Lambton that coincided with April Fools’ Day, raising just over $15,000 for the MS Society of Canada.

Over the course of two days, members of the team, led by Anita Trusler, delivered 192 “toilets” in a prank initiative throughout the community.

The #flushMS event received an “amazing response,” said Trusler.

”Teachers, co-workers, neighbours, businesses, friends and families united with a common goal: to help end MS by prancing it forward with unconventionally themed toilets.”

The event also helped to raise awareness about the prevalence of multiple scale rosins in the community, added Trusler.

Many “prank it forward” deliveries were ordered to honour a friend, relative or colleague living with MS. One elementary school teacher, the recipient of a toilet prank, noted that while her students had a great laugh when her prank arrived at the door, it was also a great opportunity for her students to see the community in action given that a student in their class has a personal connection to the disease.

The fundraising activities were kicked off with a sold out event at Huroin Oaks on March 30. A team of 30 volunteers completed the toilet prank deliveries on March 31 and April 1 throughout Petrolia, Corunna, Wyoming, Camlachie, Brights Grove, and Sarnia.

All proceeds are being donated to the MS Society in support of the 2019 MS Bike Event from Grand Bend to London.

”Team Cowbell would like to acknowledge the support of Blackwell Cycle, Cowbell Brewery, Ligate Signs, The Oaks-a PW Restaurant, Jared Waller, and local artist Dave McCarty,” said Trusler. “Given the incredible response to the inaugural event, Team Cowbell will be back to host another #flushMS April Fools;’ fundraiser in 2020!”

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