What began as a project to reproduce the music video for the Mark Ronson/Bruno Mars hit Uptown Funk to show at Steeves & Rozema’s managers’ Christmas party has turned a group of Landmark Village residents into YouTube celebrities.
Landmark Village executive director Janice Horley came up with the idea last summer to make the video to surprise Steeves & Rozema vice-president of seniors living Clarke Boddy.
Indeed, Boddy was surprised to see the video and amazed at how well it was done. But the video was also uploaded to YouTube in early December, and it has since garnered more than 55,000 views.
The CBC even ran a story about the video on its website, saying it was a “remarkably accurate re-creation” of the original.
Donning flashy clothing, sunglasses and lots of gold jewelry, the group of 15 residents, dubbed the Landmark Village Players, did a lot of work to prepare for the video’s production.
The video was shot on location at the Sarnia seniors living community. The Landmark Village Players rehearsed three times a week leading up to the three-day video shoot in October.
Local businesses and community organizations donated or loaned props and costumes. Petrolia, Ont.-based video producer Terry Currie filmed and edited the video.
The video’s success on YouTube has taken Landmark Village residents and team members by surprise.
“Everyone here is amazed with how quickly the video was shared and how much fun the residents had making it,” said Brent Hart, fun coordinator at Landmark Village.
“It really made them feel like celebrities.”
This story was provided to the Steeves & Rozema Group by Axiom News and originally appeared on the S&R Today website. Republished with permission.