United Way announces ‘needs target’ for upcoming campaign

$1.9 million number reflects 'appropriate funding' for current 36 programs, say officials

Matt Miller of Enbridge Pipelines is is pictured promoting last year's inaugural car show in support of the United Way. This year's event takes place on September 7.

The United Way of Sarnia-Lambton is adopting a “needs target” of $1.9 million it hopes to raise for its 2019 campaign, a number it says reflects “appropriate funding” for the 36 programs and services the agency supports.

“This year’s campaign will prove to be challenging, so we are focusing on the minimum requirement to sustain funding to the current 18 agencies,’ said Vicky Ducharme, volunteer campaign chair. “Lambton County residents have a long history of giving\, and we are asking each one to help us meet the needs target.”

The United Way will be focusing on three priority areas, said Jason Killingsworth, president of the agency. Those include Healthy, Resilient, Successful Kids; Empowering and Strengthening Self-Sustaining Families; and Healthy, Safe and Independent Seniors.

Under the new Needs Target plan, this is the first of a three-year funding term

Program outcomes show that a newly subsidized rural Meals on Wheels program provided by Lambton Elderly Outreach is up 36% since April 1 and 100% of the rural transportation clients report they are able to live independently in their own rural homes because of the service.

“Whether you are a business with a staff of a few or 102, our community needs your support,” said Ducharme. “I’m happy to meet with anyone and everyone to discuss ideas.”

This year’s campaign will kick off with its annual Day of Caring on September 10. Upcoming special events include the Sarnia Sting Black and White game for United Way next Wednesday, August 28 and the Enbridge Car Show on September 7.

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