Karen Minty of fortyhours is offering a set of workshops designed to help with the most important part of a business marketing plan: networking.
The Elevator Pitch and Stranger Danger workshops will help prepare an individual for their next networking event. In Elevator Pitch, Minty helps students craft a 30-second commercial to introduce themselves in any situation. In “Stranger Danger” she gives tips, strategies, and techniques to meet people, keep the conversation going, and follow-up with new connections.
Both workshops are hands-on. After the Elevator Pitch workshop, attendees will walk away with an audience-tested polished 30-second pitch, With “Stranger Danger” they’ll have the confidence and skills to make the most of their next networking event.
The Elevator Pitch takes place on Friday, April 27th, and Stranger Danger will take place on Tuesday, May 15.
Both workshops take place at the Sarnia Lambton Chamber of Commerce, 556 Christina St. N., Sarnia from 9 a.m. to noon.
Register with payment for BOTH before Friday, April 20th for a $10 savings.
What’s This Elevator Pitch Everyone’s Talking About?
“A well-crafted elevator pitch is THE most valuable piece of marketing your business can offer.” ~ Terry O’Reilly, Marketing Guru. So what exactly is an elevator pitch? It’s a mini-speech, an introduction, a way to clearly and concisely tell your story in approximately 30-60 seconds that explains who you are, what you do and what you have to offer. While it’s most commonly used in a sales or networking setting, its value extends much further.
But honestly, the real value comes from the process. It is much harder than it appears. To borrow a term from Terry O’Reilly, it is “forced clarity.” In order to be so succinct, you must dig deep, straight to your core value and decide what makes you unique. Then be able to articulate it in a few sentences in a way that grabs someone’s attention, resonates with them, and compels them to ask more questions.
By the end of the Elevator Pitch Workshop, you will walk away with a polished, audience-tested 30-second introduction. Through a hands-on, step by step process, Karen Minty will help chisel away the excess information and wordsmith the content to creatively grabs people’s attention. You may be an expert in your field, but if you can’t communicate what you do, no one will know.
Stranger Danger: How To Network Like A Pro
Networking is hard. Especially when you walk into a room full of strangers! Making new connections, not to mention conversation is nerve-racking. But networking is THEE single best way to grow your business. It’s not about selling to fresh eyes, it’s about making connections, building relationships, and establishing your reputation and credibility.
At the Stranger Danger Workshop, you will learn how to meet and talk to new connections. Strategies and different techniques will be discussed and practiced on how to approach new people, introduce yourself, and politely break into existing conversations. Where to find networking events and make the most of your new connections will prepare you to network like a pro. So the next time you are ready to “work a room”, just remember, it’s not about selling, it’s about relationships and reputation.